10 things you should do in order to improve your website

Please read our 10 most useful tips on how to improve your website

By Sean Alimajstorovic

1. Improve your website speed

The majority of visitors are accessing your site through a mobile device. This can mean loading your site through a poor data connection, so loading speed is a vital tool to ensure a low bounce rate. We recommend a loading time of 2 seconds or less for relevant content to start showing through. 

2. Add cookie popups

GDPR compliance, it’s a term we’re all familiar with. GDPR stands for “General Data Protection Regulation’ and it went into effect in 2016. For most businesses, this legislation affects them in two areas:

Users have to consent to tracking through online cookies. Any website that uses these cookies must give first-time visitors the option to accept or decline this tracking. This is often done through a banner at the page footer, or a pop-up screen.

Users have to consent to use of their data for specific purposes. An example of this would be consent for a business to use an email address to send marketing emails or newsletters. You must ensure you have a consent form (often this will be a checkbox with a short description) in place if you are planning to use this data.

 

3. Make your website responsive

In late 2015, mobile web traffic took over desktop traffic for the first time and it has been growing in use ever since. What does this mean for your business? In basic terms, your website needs to be responsive to be successful. This can be achieved through a mobile-first approach and a layout that looks good across all devices.

 

4. Your website needs a SSL certificate

SSL certificate tells website visitors that connection to your website is secure. Contact your domain provider and ask them to set you up with an SSL certificate.

 

5. Make user journey simpler

Your customer’s journey should be easy and straightforward to avoid them getting lost. This is especially important for Ecommerce sites. With each extra click, you run the risk of a customer giving up and clicking away, so the fewer clicks, the better. 

6. Use original images

Showcase your personality as this is the key to winning over customers. Your photography needs to do more than simply highlight the subject matter. You need to source images that strike an emotional connection with your audience and show originality.

 

7. Remove old articles from your blog

Keeping your website up to date is key. You need to ensure you come across as knowledgeable and trustworthy. The content needs to be fresh and relevant while at the same time old content should be deleted.

 

8. Take your personal mobile number out of the website header

Are you a small startup company and do you take all your business calls on your mobile phone? This may work great for you, but be weary: you could be alienating your customers before they even pick up the phone. The idea here is to have a landline number and by doing this you are telling your potential clients that you are running respectable business from an office.

 

9. Add meta descriptions

Are you struggling to rank on Google and other search engines? You might want to learn more about meta tags and meta descriptions, which can provide the key to boost your visibility on search engines.

 

10. Add alt tags on your website images

Another tip to boost your search engine rankings even further; add alt tags to every image on your site. This short description tells users what image contains and it helps search engines find you.

If you’re looking to make your site even better, make sure you get in touch with HUB 109 team which can help you with all your website and IT solutions.